AXIATA DIGITAL LABS @MWC24
Client: AXIATA DIGITAL LABS
Industry / Sector: Industry / Cloud-native automation and analytics solutions
Project in Spain, 2024
Project explorer
Objectives
- Further development of Axiata Digital Labs’ design language
- Design and construction of a sustainable, high-visibility architectural booth
- Maximizing lead generation
- Strengthening existing customer relationships
- Showcasing Axiata’s expertise
Services
- Design of a memorable architectural booth
- Booth construction, including setup and teardown
- On-site support and technical assistance throughout the entire event
- Integrated project management from planning through trade show approval, technical calculations, management of FIRA Barcelona services, event support, setup, teardown, and waste management
Project explorer
City and Year: Barcelona, 2024
Size: 18 m2
Project Description: The Axiata booth is an open-concept space that, despite its relatively small area of 18 m2, impresses with its detailed and well-thought-out design and embodies a very inviting atmosphere through strategically placed
display areas and meeting options.
With an impressive wall height of 5 m, the booth, featuring suspended cubes, resembles a lighthouse. In particular, the large LED screen serves as a quick and powerful vehicle for conveying the company’s philosophy.
In addition, two seemingly floating headpieces showcase the brand’s emblem, making it visible from a distance throughout the exhibition hall.
Thanks to a modular system, the technical design and execution are sustainable and can be dismantled and reused after the event. Axiata Digital Labs received an award from the GSMA this year.
Main Features & Services:
- Maximum height of 6 m (walls + suspended elements)
- Flowing forms that integrate furniture and walls
- 1 demo area
- 1 open meeting area
- 1 reception desk
- Oversized video screen
Client testimonial
