Facebook Campaign for Visit Berlin/Liebeskind
Social media- and below – the – line marketing actions create brand buzz for Visit Berlin & Liebeskind
Client: Berlin Tourism. Cooperation Partner: Liebeskind (Germany)
Industry / Sector: Tourism & Culture / Business cooperations
Project in Germany, 2011
Project explorer
Objectives
- Maximize Berlin´s and Liebeskind's visibility throughout Germany
- Advertise in a communications channel where customers already have interest for culture (and travel)
- Reinforce the vision of quality, art and (modern) culture associated to Berlin
- Award Liebeskind customers, stimulating online action through offline action
- Develop a creative campaign with a maximum reach and minimum costs
Services
- Creation of 360º Campaign: Below –the- Line / Print / Online/ Social Media
- Below-the-Line: Creation and production of Visit Berlin and Liebeskind Berlin branded protection bags for any bag purchase in the Liebeskind participating stores
- Print: Design and production of in-shop flyers announcing the contest
- Online & Social Media: Online contest through the Facebook page of Liebeskind with posts to the Visit Berlin website/Facebook site
- Social media advertising strategy on Facebook pages of Liebeskind Berlin and Visit Berlin: Setting up of an online raffle page integrated on the Liebeskind´s website
- Social media advertising strategy on Facebook pages of Liebeskind Berlin and Visit Berlin: Setting up links and banners on social media, partner's website
Results
- More than 2,000 people interacted on the Liebeskind Facebook page in less than 3 weeks
- As a result more than 140,000 users got exposed to Visit Berlin and Liebeskind message and the Liebeskind Facebook page number of fans grew up to 25%
- Generation of valuable content for both partners Berlin & Liebeskind
