Yxaiio Pheromones 2008-2011
An exceptional media coverage assures Yxaiio´s market penetration in Europe
Client: Yxaiio
Industry / Sector: FMCG / Beverage industry
Project in Austria & Spain, 2008-2011
Project explorer
Objectives
- Create a brand with glamorous lifestyle and the Ibiza party spirit
- Penetrate the FMCG/ beverages market with an innovative strategy and limited budget
- License the public sale with a unique communications and marketing model around the world
Services
- Strategic product consultancy
- PR offline, online and social media PR
- Positioning and distribution of the brand throughout Spain
- Brand festivals and events in premium venues in Barcelona, Madrid, Vigo and Ibiza
- Creative promotions, trade marketing, business development
Results
- Selling of 700.000 cans of Yxaiio in the first 2 ½ years in Spain.
- Selling of 50.000 cans of Yxaiio via the online shop
- Presence in the most important night clubs in Spain
- 150 press clippings in top-media: TV, print, radio. Great online coverage
- Achievement of the European Beverage Innovation Award
- "Export" of the Spanish brand with Austrian origins, to the whole world, selling licenses in Chile, Portugal and Mexico. Closing of a single trader for entire Spain
