NEBA-Schnuppertage 2013-2015
Exceptional media coverage of the “NEBA-Schnuppertage”, an Austrian wide awareness project for young people at risk of labor exclusion
Client: Ministry of Social Affairs – Service
Industry / Sector: Public sector & Government / Integration of disabled people in the labour markt
Project in Austria, 2013
Project explorer
Objectives
- Extend the pool of companies collaborating with the NEBA-network
- Give young people with risk of social exclusion the chance to establish a first and successful contact with private sector companies
- Promote the capabilities & the potential of young people with handicaps and/or risk of social exclusion among the private sector
- Position the extensive service portfolio of the Federal Ministry of Social Affairs Service through strategic partnerships and targeted PR
Services
- Concept development for the Austrianwide initiative ; creation & production of all communication materials (web, print, banner, video)
- Management of the entire B2B campaign: search, contracting and contact for all participating companies,
- Throughout project management: event management, logistics, communication with all stakeholders and reporting
- Media relations: PR strategy development & implementation , development of media partnerships, organization of two press conferences, one with the presence of the Austrian minister of Work & Social Affairs Rudolf Hundstorfer
Results
- Achievement of more than 650 „taster days“, enabling young people to try more than 90 different job profiles in all Austria
- Initiative was covered more than 140 times in premium media ( TV, print, radio, und online-media)
- Increased awareness of the NEBA brand and offer in targeted media and among the general public
- Due to the great results this special initiative is continued in 2014 and again managed by CM Creative
Client testimonial
Dr. Schuster - Head of the Austrian Federal Ministry of Social Affairs – Service:
“The amount of the job taster days for disadvantaged young people totaling 660 in all Austria exceeded our expectations by far; also the coverage in the media was more than gratifying for us.”
Rudolf Hundstorfer - Austrian Minister of Work and Social Affairs:
“The first edition of the “NEBA-Schnuppertage”, a public awareness campaign conceived and implemented by CM Creative on behalf of the Austrian Federal Ministry of Social Affairs, has been a throughout success. Due to that reason the initiative should be continued in 2014”
